Designing your retail store can be challenging and exciting at the same time. There are many things make a design stand out. You need to look at things like aisle widths, checkout locations, displays and many other things. The idea is to have a design that welcomes customers and encourages them to buy. Not just that, you also need to factor in other factors like the size of your floor and the nature of products you intend to stock at the shop.
Common floor designs
Most shop designs follow some convention styles. In some cases, the shop floor plans might be combined to suit some special needs. Most designers use three basic types of layouts. That said, here is a closer look at some of these modern layouts.
Straight floor plan
A grid floor plan is what you see in most grocery and convenience stores. This design is highly recommended for anyone to maximize every inch of the available space. It is ideal for retailers that stock in bulk and are not interested in relaxed browsing. This layout is also very clear and makes it easy for customers to find what they need.
Free flow plan
This retail store layout is what you see in specialty stores. It allows the retailer to be creative and change the design regularly. This design is particularly used to slow down shoppers are encourage them to look at highlighted products. This floor design is particularly useful in guiding customers to some specific products. The open look in a free flow layout makes it ideal for boutiques and fashion stores. It also works for retail stores designed to highlight product grouping.
Loop floor plan
This type of retail floor plan is also known as the racetrack layout. Of the three options, it is considered the best at created guided shopping. Ideally, a loop design is more or less a defined pathway aimed at taking the customer to most items of display. A loop shop floor is highly preferred when it comes to combining both the free flow and the grid layout.
As mentioned earlier, the design chosen depends on the type of product you are selling, space and your target market. The best way to go about this is by walking with professional retail store designers at www.retailhabitatsdesign.com. The effeteness of the design goes a long way determining the effectiveness of your marketing strategy and your chances of success.