SEO Tips: How to Improve Article Quality

  • Ernesto Pena
  • Tagged , , , Leave a comment
  • 02/25/2021
  • SEO

    SEO just means a way to significantly or publicly or organically get more traffic to your site. In other words, making your site stand out enough to get public/traffic without paying for it. Search engine optimization is simply online marketing, finding out exactly what people are looking for and what keywords they use when they search the web. Make sure your HP profile site stands out in the search engines by simply writing meta descriptions of the content you provide and something about yourself.

    Use Proper Keywords

    Writers should follow the same principles. Your description meta tags are what will make your website stand out from the rest. The same principles apply to titles, images, and content. Your meta description tag should be no longer than 154 characters. This refers to BuiltWith.com, a website that provides reviews for your website’s visibility on the Internet. Reviews include the use of meta tags, home page and title, keywords, and images.

    Some search engine optimization experts say your description should be no longer than 155 characters. I say a couple of sentences. Not only should you include a description, but also your most important keywords. These can be the most important selling points for your posts, aside from writing quality articles, of course.

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    Make Google-friendly Title

    According to Google, the ideal headline should be no longer than 67 characters. A title that’s too long can raise red flags and Google might consider it meaningless. The basis of your posts should also be included in your title, for example, if you’re writing a post describing the color of a leaf, your title should include the color you’re describing and the type of leaf. 

    Make sure that each of your subdomain pages has a unique name so that they can’t be duplicated, HP helps with this because its focus lets you know that the title will be taken when you create a new hub. However, you should also make sure the titles are unique because one letter can make a difference. For example, HP may not know that the distinction is a misspelling, so it’s a great idea to take every one of your titles and make it as extraordinary as possible.

    Know the Tricks

    Imagine Googling “black pet dogs” and being alerted to a post about a cat being chased by a black puppy. The author may have used the tag “black pet puppy,” but the article was not about the black dog for your pet. Some sites still offer this attribute, although others automatically insert tags into the searched material.

    Also, your posts should be appropriate for this title. It doesn’t make sense to use a search-appropriate title with content that doesn’t belong. Google will keep your article out of the spam box along with your customers. Essential keywords in your posts should also be in the title. The more grammatical errors you have, the more likely your posts will appeal to subscribers.

    Insert Photographs

    Photographs are great for posts. If you’re going to write a post about something technical that requires professional photographs, do your homework well afterward. Use photographs that aren’t common on the internet. If you’re going to use a widely used image, make sure it’s not copyrighted material. It’s a great idea to credit the source and put a note in the caption. Image infringement is a very serious crime and many people don’t understand this. Watermarked photos are completely illegal. Tags are major, just make sure they are applicable and not made up.

    Techniques They Can Use To Improve Search Engine Rankings

  • Ernesto Pena
  • Tagged , ,
  • 09/01/2016
  • wordpress

    Recent studies show that SEO is becoming a very important aspect for small businesses. A very large percent confess the importance of SEO. A lot of changes are taking place in search engine algorithms and this brings great impact on small business ranking. It is therefore important that they take a very keen approach towards their SEO strategies. Below are some techniques they can use to improve their search engine rankings.

    SEO rankings

    Make sure that the technical setup of your website is search engine friendly

    If your website is custom built, you need to think of the readability of your folder structure, site map and HTML. Most website designers spend a lot of time making their websites look appealing to the human audience, forgetting that search engines look at your website from the technical lens. Ensure that the homepage of your site contain descriptions and pointers to the important content contents of your site.

    Make a list of keywords you want your website to appear for

    googleThis does not have to take a lot of your thinking, write down a list of words you would use to get your site if you needed to quickly. You can get suggestions from friends and family on the same. Choose the best words from your list and that of your friends. Run a test on the words you have chosen, if you cannot trace your website in the first ten pages then stop, if you cannot find it no one else will. It is important to take note of the sites that appear top, are they your competitors, local or international? Be very honest while choosing the keywords and also be note that others are also trying to keep their sites on the top.

    Ensure that the homepage of two or three top keywords contains a description of your business

    Most small businesses have a single main page. Ensure that some sentences among the first three keywords describe your business. To monitor the success of the keywords, keep checking if there is any movement in your sites ranking.

    Write a page dedicated to each keyword on your site

    This is a very good way of showing your customers that you know about the products or services they are in need of. Imagine yourself explaining to friend or family member what you deal with. This should be 200 or 300 words at most, easy to read and to understand.

    Post links to your sites on social media like Twitter and Facebook

    facebookThese sites have a lot of audience, and it is evident that people will click on the links posted there to see where it leads to. This is a very easy way of getting your customers, friends and family involved.

    Ask friends and family to post something positive about you on their website

    They can use one of your keywords and highlight them as links on their websites. This may also be known as link exchange. The link should be relevant and taking actual information to the reader. Be keen not to overdo the same.…